Wednesday, March 30, 2011

Marketing Management, 13th edition, Philip Kotler, Book Information and Review

It is a very popular knol. Had 100,000 page views. Gives information on various online support facilities provided by the publishers and authors on the web site of the book.

http://knol.google.com/k/marketing-management-13th-edition-philip-kotler-book-information-and-review#

Saturday, January 1, 2011

Friday, November 5, 2010

Textbook Publishing - Online or Print

Knol is a wiki-based predominantly academic article writing platform promoted by Google. The platform has promoted writing textbooks on it. Textbooks can be written in various models on it. One model is to write it as one knol or one web page for each section of a chapter. That way a book can be written in around 300 pages and an automatic navigation is provided by the Knol collection feature.

There is convenience and reward for writing a textbook on Knol.

See the article on Knol for more details

http://knol.google.com/k/narayana-rao-k-v-s-s/textbook-writing-online-publishing/2utb2lsm2k7a/3178#